Left to right: Lara Khouri, President and Chief Operating Officer; Alexandra Carter, Senior Vice President and Chief Development Officer; Paul Viviano, Chief Executive Officer; Robert Pine and Chris Pine, actors and longtime CHLA supporters; CHLA patient Mia with parents Leandro and Sara and brother Liam; Dawn Wilcox, Vice President of Development & Corporate Partnerships and Founder of Make March Matter; and Jillian Green, Associate Vice President of Corporate Partnerships.
Children’s Hospital Los Angeles Launches 10th Annual Make March Matter® Fundraising Campaign
LOS ANGELES (Feb. 27, 2025)–Children's Hospital Los Angeles (CHLA) launched its 10th annual Make March Matter campaign Thursday. Actors and longtime CHLA supporters Chris Pine and Robert Pine joined the hospital at the kickoff event. Saving lives is everyone’s business, and the month-long fundraising drive empowers local businesses to rally community participation to raise $1 million or more in March to support children’s health in Los Angeles.
“Make March Matter embodies one of our hospital’s core values—we do our best together,” says CHLA’s Chief Executive Officer Paul S. Viviano. “Being engaged in our community and taking care of the children and families who live in Southern California are integral to CHLA’s mission of creating hope and building healthier futures. We are deeply grateful to the local businesses and corporate partners who help us raise funds through Make March Matter and support the lifesaving health care our team members provide at Children’s Hospital Los Angeles.”
Since the campaign’s launch in 2016, nearly 500 businesses have raised more than $14 million for the hospital through special menu items, shopping events, cooking classes, and much more. Participating in Make March Matter is easy: Individuals can shop at, dine with, or attend an event with one of our participating partners, and funds will be donated to Children’s Hospital Los Angeles.
Businesses across the southland have pledged to support CHLA throughout the month of March. Each participating partner has selected a unique way to contribute to the campaign’s collective impact, such as selling specific items and donating the proceeds to CHLA or devoting a portion of sales for the entire month to the hospital. Since the campaign’s inception, five partners—Alfred Coffee, Credit Unions for Kids, Delta, LA Kings, and Panda Express—have participated every year, earning the distinction of being Make March Matter Diamond Decade partners.
For a complete list of participating partners and events taking place throughout the month of March, or to donate, go to MakeMarchMatter.org. Individuals may also share how they are supporting the campaign on social media by following @GetInvolvedCHLA on Instagram and using #MakeMarchMatter.
Make March Matter
Make March Matter is an annual fundraising campaign that builds awareness and support for children’s health in Los Angeles. The campaign supports Children’s Hospital Los Angeles, a nonprofit pediatric academic medical center offering more than 350 specialty programs and services. The goal of the campaign is to raise $1 million or more to ensure all patients at Children’s Hospital Los Angeles receive the critical, lifesaving care they need. Saving lives is everyone’s business.
About Children's Hospital Los Angeles
Founded in 1901, Children’s Hospital Los Angeles is at the forefront of pediatric medicine and is the largest provider of hospital care for children in California. Children’s Hospital is home to renowned experts who work together across disciplines to deliver inclusive and compassionate care, and drive advances that set pediatric standards across the nation and around the globe. Children’s Hospital Los Angeles delivers a level of care that is among the best in the world for a truly diverse population of children. The hospital is consistently ranked in the top 10 in the nation on U.S. News & World Report’s Honor Roll of Best Children’s Hospitals. CHLA is the top-ranked children’s hospital in California and the Pacific U.S. region for 2024-25. Children’s Hospital Los Angeles embraces the hospital’s mission to create hope and build healthier futures. Children’s Hospital Los Angeles is among the top 10 children’s hospitals for National Institutes of Health funding. The Saban Research Institute of Children's Hospital Los Angeles supports the full continuum of research, allowing physicians and scientists to translate discoveries into treatments and bring answers to families faster. The pediatric academic medical center also is home to one of the largest training programs for pediatricians in the United States. And the hospital’s commitment to building strong communities is evident in CHLA’s efforts to fight food insecurity, enhance health education and literacy, and introduce more people to careers in health care. To learn more, follow CHLA on Facebook, Instagram, LinkedIn, YouTube, and X, formerly known as Twitter, and visit CHLA.org/blog.
